Red Obsession
Your Vote:
Be the first to rate.
6.8 IMDB Rating 3,603 Views

Red Obsession

For centuries, Bordeaux has assumed a mythical status in the world of fine wine as a leitmotif of wealth, power and influence, but its prosperity has ...always been linked to the capricious nature of markets and the shifting fortunes of global economies. Now change is coming to Bordeaux, with traditional customers like the US and the UK falling away, as China's new rich push prices to stratospheric levels. The demand is unprecedented, but the product is finite and this new client wants it all. Will the China market be the bubble that never bursts or the biggest threat yet to Bordeaux's centuries old reputation? Show More

Details

Red Obsession (2013) explores the changing dynamics of the Bordeaux fine wine market and the growing influence of China's new rich. For centuries, Bordeaux has symbolized wealth, power, and influence in the world of fine wine. However, traditional customers like the US and the UK are slipping away, while China's new rich are driving prices to astronomical heights.

The documentary delves into the challenges faced by Bordeaux as it navigates this new market landscape. With unprecedented demand and limited supply, China's wealthy elite are eager to acquire all the Bordeaux wine they can. This surge in demand raises concerns about the sustainability of this bubble and its potential threat to Bordeaux's long-standing reputation.

Through interviews with wine experts, Bordeaux winemakers, and industry insiders, the film provides insights into the history, culture, and economics of Bordeaux wine. It explores the intricate relationship between Bordeaux's prosperity and the volatile nature of global economies.

Red Obsession provides viewers with a thought-provoking exploration of the Bordeaux wine market and the impact of China's emerging economic power. It raises questions about the future of Bordeaux and its ability to maintain its centuries-old reputation in the face of this new market force.